No Gyaan.........Sab Clear Hai....

I would generally declare myself as creative advertising personnel and hence wouldn’t mind going beyond the limits to satisfy my creative hunger.

But somehow in recent years advertising and promotions have boiled down to hard core sales.

Why should client pay us?

Why should he prefer us?

We can give creative work; but can we sell his products and services through it? This question bugged me for sometimes, I successfully found the answer recently.

You need it do it on your own; free answers hold no value, question does, only when you don’t know the answer!!!

Bad/ Weak products can also move in market with the help of good advertising; for example ‘Bingo’ (ITC). Though the product evolved in due course, it grabbed 30% market share of ‘Frito Lays’ in short duration, which seemed impossible with the TG particular about the brand and moreover its variants too.

It’s ok if one doesn’t understand client’s view, what should concern him is that he should understand the target group.

We have to be super sales man (No connection with Rocket Singh please); we have to sell our ideas to clients and then the product /services’ of clients to the consumers. If we fail to do so, we end up fuming client’s blood earned money.(Dramatic?)

So if you are sure about it than stick to this field, else go for a change, it isn’t too late. Though there is not much money in but the job satisfaction is outstanding.

The best part is that, one directly comes in contact with the CEO’s and Directors and sits for knowledge sharing sessions; here which one learns (in sense of quality not quantity) is still to be generalized.

I have changed a lot of tracks in between, but did you feel a single jerk, nope! It is what we call the
Tone of Voice or else everything is “Bhaaaji le lo bai, bhaji le lo”, the same old bhajiwali, queen of direct marketing and advertising. Lot to learn from her!!!

Good Old Days.............Just A Thought

I remember and after reading this many others will too.

Those were the days when we were in school and used to commute by school bus and some years by BEST buses. I don’t know why it was like that but my pocket money was 50paisa or 1 Rupee till I was in Eighth Grade. My father was not a miser; nor were we BPL, I think he didn’t support the Idea of Pocket Money. My Father didn’t have any Pocket Money during his childhood and hence wasn’t quite fascinated with the idea. Today, I thank him for not giving me fat pocket money.

Those were days when we used to collect two days pocket money and buy something precious. The 1 rupee Ice Candy was like elixir. Sometimes the half buck would be invested in buying something from roadside hawkers mostly Berries, salted. Vada Pav was three guys food, we used to share it and if not invited then snatch it (We carried our lunch with us but the fun was more fulfilling than anything and see the irony, today I miss home cooked food ).

Those days are to be embraced. Moments were cherished and each bite or sip was so exciting and pleasurable, today everything is mundane. Now we have money and can buy many things that we come across in general stores, but the urge is dead. I bought Cheeslings yesterday and didn’t like it, not because that I have grown old enough to enjoy the taste but I miss people who would snatch it and I would try to get my share from a mob trying to get their share. Whenever I see a child buying something, I see my childhood and this makes me smile.

Today our goals are different and so are our ways of enjoyment, I said enjoyment not pleasure as it is hard to find. We cherish something bigger and better and have lost pleasure in small things. I am not complaining but it is life and so is our way of living. Next time you buy a chocolate give it to a stranger kid and see the smile on his face, it will be more fulfilling than having it.

How much ever money I will earn I will be never able to live those moments again, but I will smile whenever I come across those treasured moments.


-inanimate

Hope

I stand in pitch black dark night,
Not a single ray to enlighten.
Moon’s shyness made him wear clouds;
I stand with nothingness around.
Lost I have lot & gained a bit,
War seams ugly as it proceeds.
I still remain as darkness increase,
But my heart glitters.
That of hope, a thin gleam;
I will win, I will move forward.
What may come and what may go,
I need none to support my cause.
Hope & My Soul, my internal companions.
–inanimate

Hope

LIVING DEAD

Like it is,
No matter,
How I persist;
But I utter,
I can't resist.
Being brave,
And having done alike,
My soul in grave,
With whom I dislike,
No law to govern,
I am like one,
Who still moves ahead?
Like a living dead.
-inanimate

I

I

I don’t know what virtue is

I don’t know what principles are

I don’t remember what is good

I can’t distinguish what is bad

Life has turned out so weird

That truth denies false

And false signifies truth

Somehow I disagree to agree

And I remain the same

One without a direction

One without an aim

I walked ahead on road

To figure out my past

I go through my dreams

To analyze my failures

I shred my old relations

To find new cohorts

I erase my footprints

To remain forgotten

Yet I announce my victory

To gain attention

Somehow everything falls in place

I look myself with disgrace

My soul so tarnished

That body feels slave

In this slavery I live

And for very moment

I try not to live.

-inanimate