I would generally declare myself as creative advertising personnel and hence wouldn’t mind going beyond the limits to satisfy my creative hunger.
But somehow in recent years advertising and promotions have boiled down to hard core sales.
Why should client pay us?
Why should he prefer us?
We can give creative work; but can we sell his products and services through it? This question bugged me for sometimes, I successfully found the answer recently.
You need it do it on your own; free answers hold no value, question does, only when you don’t know the answer!!!
Bad/ Weak products can also move in market with the help of good advertising; for example ‘Bingo’ (ITC). Though the product evolved in due course, it grabbed 30% market share of ‘Frito Lays’ in short duration, which seemed impossible with the TG particular about the brand and moreover its variants too.
It’s ok if one doesn’t understand client’s view, what should concern him is that he should understand the target group.
We have to be super sales man (No connection with Rocket Singh please); we have to sell our ideas to clients and then the product /services’ of clients to the consumers. If we fail to do so, we end up fuming client’s blood earned money.(Dramatic?)
So if you are sure about it than stick to this field, else go for a change, it isn’t too late. Though there is not much money in but the job satisfaction is outstanding.
The best part is that, one directly comes in contact with the CEO’s and Directors and sits for knowledge sharing sessions; here which one learns (in sense of quality not quantity) is still to be generalized.
I have changed a lot of tracks in between, but did you feel a single jerk, nope! It is what we call the
Tone of Voice or else everything is “Bhaaaji le lo bai, bhaji le lo”, the same old bhajiwali, queen of direct marketing and advertising. Lot to learn from her!!!
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